That flag was the first color photograph to appear on the front page of the National Geographic, July 1959. That's a far cry from today's full front page color photos, but it shows the photographic influence the magazine had on the world of photojournalism.
I used to teach photography to university students, and I always told them not to buy photography books, just subscribe to the Geographic. It is a constant living textbook on excellence in photography.
In the 50 years since that photo, the magazine has evolved, including its use of photography. Eventually, there were full color photos spread all across the front pages, and the traditional oak leaves gradually disappeared, as did the word "Magazine."
Here's one from my collection. "Old Yeller" as insiders called it, still has the yellow border, but that and the same typography for the name is it.
The Geographic has always pioneered photography, and the ultimate dream job, it seems to me, would be to be a photographer on assignment for that magazine. In our teaching we constantly used Geographic programs and slide shows from their photographers to expose our students (pun intended) to great photography.
That love affair with photography started early with black and white. Then came a monumental step...color photography.
The first color photos in a magazine, ever, came in the summer of 1937 when developing (another pun) technology in both printing and film, made Kodak's Kodachrome film available for the magazine's photographers.
Geographic photographer W. Robert Moore took color photos in Austria, and the world was abuzz. Ironically, Kodak killed Kodachrome in 2009--thanks to digital technology, but one of the last rolls was taken by Geographic photographer Steve McCurry. He's the one who took the haunting photo of the Afghan refugee that appeared on an 1985 cover. Great magazine, great film, great photographers, great journalism. Anyone telling the story of this magazine and film always quotes Paul Simon's "Kodachrome."
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