All the noise about the death of traditional media may be true, but blogs are not the answer.
Consider the story in the NY Times today, "Blogs Falling in an Empty Forest."
According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of 133 million blogs had been updated in the past 120 days. That means 95 percent of the blogs are abandoned.
The world does not start following you, and this old newspaper man knows it's not easy to write a weekly or daily column. You just get too busy once it loses its appeal, or you cease being upset with something you want to spout off about.
According to the article, only about 50,000 to 100,000 of the blogs generate the most page views. "Most blogs have an audience of one."
So much for "monitizing" it. If even an extremely well-written, witty and urbane blog like "Coffee With Clark" only has 11 followers, you can imagine how hard it is to stand out among the smogs, bogs, logs and dogs of the Internet! : )
Ursa th' professa'