Number one--newswriting primer, put the most important thing first, use strong noun and action verb. Put time first only if it's the news-- "In the beginning, God created the heavens and earth (also answered WWWW ). Spent the rest of the book answering why and how.
- "Yea, though I walk through the valley of the shadow of death...." Talk about a great hook.
- "It was the best of times, it was the worst of times."--summary lead at its best, for last year's wrap up.
- "When lilacs last int he dooryard bloomed, and the great star drooped...." same structure as number one, but more poetic.
- "Dead. That's what (name) was...." James Thurber. Go for the drama.
- "The last camel died at noon." Ken Follett.
My question is always, "Would you keep reading?" which may also be why I'm so addicted to good headlines.
I know there are more. Give me your other suggestions.