"When dawn spreads its paintbrush on the plain, spilling purple... ," Sons of the Pioneers theme for TV show "Wagon Train." Dawn on the mythic Santa Fe Trail, New Mexico, looking toward Raton from Cimarron. -- Clarkphoto. A curmudgeon artist's musings melding metaphors and journalism, for readers in more than 150 countries.
Showing posts with label Department of Mass Communication. Show all posts
Showing posts with label Department of Mass Communication. Show all posts

Sunday, December 15, 2019

Shadows of a year, 10 days 'til Christmas

"Shadows from the light of a star," 5 x 10 watercolor
Where there is light, there will be shadows.
Or, no shadows, no darkness, no light.
Contrasts, opposites, create life. Sorry-happiness, tragedy-triumph. Failure-success. Trials-peace. The list goes on.
Read Thomas Merton, Richard Rohr, King David, and others...coming out of depths of despair, of illness, of injustice, of judgment, of racism, of  hatred, of condemnation, of hypocrisy, of selfishness, of fear and death, comes maturity, wisdom, survival, and eventual peace, for those who survive.
Or, as Jill Castilla, President and CEO of Citizens Bank told my students in the Twitter for Media Class, in the Department of Mass Communication at the University of Central Oklahoma students this fall, “You go through trials, and they’re preparing you for something greater.”
As the stars align in this month's star journey toward Christmas, the traditional, but not factual symbol of the birth of Jesus, those lessons come into focus. Out of poverty, into trial, into fear and death, came a joy and peace the world celebrates, if it certainly not always remembers or practices.
"And Jesus Wept." No wonder. They forget the star.
So, today's watercolor.

Saturday, December 8, 2018

"Get that quote," and "Uncas"

#clarkclass 12.0 gets the quote 
Ryan Dunn takes a risk, with humor

This
week concluded the 12th time I've taught Twitter for Media in the Mass Comm department at the University of central Oklahoma. It may be ":Uncas."

It started with me buying Twitter for Dummies," but following advice from media pros. It became my favorite class, opening my eyes and heart, and my students,' to far more than just a social media platform.
Hashtagged #clarkclass, students still stay in touch, and learn so much from the many professional speakers I bring in from many different fields, banking, PR, broadcast, sports, advertising, HR and digital marketing, plus more.
You can get a rundown on what they learn by checking the class blog, #ClarkClassUCO, https://clarkclassuco.blogspot.com
As a journalist, I often interrupt speakers, yelling at students to "Get that quote," and it's become sort of a motto for students.
You can read my comments on that, on that class blog. Students also learn that I value quirky stuff, people who take risks, have humor, and are not cookie cutters.
This time, the last student presentation, on the last class day, student Ryan Dunn made his presentation on his "social media adoptee," and took a risk, with humor, to bring us all to laughter.

Tuesday, November 6, 2018

Living lessons in staying up to date in rapid change

From twitter for media class, #clarkclass, at UCO Mass Comm Dept.

Ok, funny photo of #clarkclass, suggested by Dr. Desiree Hill. Humor helps you stay up to date
by @okieprof
How to you stay up to date?
It takes work, curiosity, and associating with those colleagues who set the example.
In rapidly changing times, one of the easiest pitfalls for professionals who become professors is to be stuck in the past, or not adapt to the present and future, even though we urge our students to be able to adapt, to always learn. Do do that negates our valuable experience.
That's one of the joys for me in teaching the twitter for media class, in bringing in colleagues and professionals who are living sermons in living change, from many different fields.
"...this class isn't about twitter, it's about the future and life."
And for me, an old newspaper guy, one person who sets that example for our students is our broadcast professor Dr. Desiree Hill @dezhill.
It's apparent to me from these guests, and my students, that the class is not about twitter...its about the future and life. 
Dr. Hill's quote sums it up for me, "Twitter isn't what it will be."
Dr. Hill brings a wealth of information to our students, with research, with effective teaching methods, with questions, with hands on passion to involve our students in journalism, and life.
So here are student comments from our debriefing, after she left, dutifully recorded by my student@MadisonSturgill.

  • Social Media is like a relationship (dating, learning, breakup?)
  • For journalists, tweet about everything at least 20 times a day
  • Follow opinion leaders, they will often follow you back
  • Figure out what that specific social media platform needs from you
  • Always protect your credibility
  • Hashtags on twitter – see what others are talking about
  • Journalists are always in the spotlight when it comes to social media
  • Humor is subjective
  • The rules of good writing apply to Twitter
  • Don’t write anything you wouldn’t say in public
  • Journalism is like trying to catch a greased pig
  • You are representing yourself and your employer at all times when using social media
  • Twitter opens a chance for people to get to know each other
  • What is our generation going to look like in 20 years?
  • Twitter isn’t what it will be
  • You can still be a college student and use proper grammar
  • Twitter is a place where you can be a reporter, even if you aren’t one yet
  • YouTube keeps going and growing
And, yes, there is a serious side to the class.

Saturday, October 27, 2018

What did I do this week? Inspiration

@ScottWilliams with my twitter for media students at UCO-MassComm department
See my blog post for my twitter for media class (click here: #clarkclass ) for the story and comments on our first speaker, the dynamic, inspirational Scott Williams.
Retired? Yes, but too much fun to pass up another chance, #clarkclass 12.0 now at the Mass Comm Department at the University of Central Oklahoma.

Thursday, January 25, 2018

An opinionated journal of years of changes at UCO-Part 2

The W. Roger Webb Forensic Science Institute at entrance to campus
Harold Holden sculpture of Broncho
"building a student-conscious campus"

(An unsanctioned look back at UCO--personal opinion)
Everyone has pet peeves and pet projects, I believe. That is certainly true  of the journalists I've known. Certainly of my professor colleagues. And over the years I've realized it is true as well of university administrators, no matter the level.
There's no judgment in that, because pet peeves and pet projects are neither bad nor good on their face.
What I came to value in my years at the University of Central Oklahoma were colleagues and superiors who could be detached enough to view their personal opinions and interests in a fair manner...working to make sure that they could work for the overall benefit of students and the university as a whole.
Entrance to campus
 And I dreaded those who were so self-centered that they could not be fair, would put personal projects and beliefs before the common good. That destructive behavior can harm or destroy  every level of the university, from staff operations, to classrooms,  departments, colleges and the university as a whole. Such unethical existence is the very opposite of the standards of professionalism educated, or any others for that matter, people should exhibit.
Even more dreaded were those micro-managers who would take disagreement or differences personally, and hold grudges and seek vengeance against those who didn't kowtow to all their wishes.
I've known both kinds, and realize every profession have those opposites. We've been fortunate over the years at UCO to have more of the positive people than the negative.
Looking back at the changes at UCO,  in this top-down administrative world of Oklahoma, that is certainly true of the four people who have been president.
I began this journal series, documenting the visual, physical plant changes at UCO which were not here when I started. It's been a continuing process of building, for the most part,  a more student-conscious campus.
George Nigh's pet projects in his five years here served the university as a whole, taking it from a stuck-in-the-status quo world as a commuter college. I may poke fun at all the fake Greek columns and hodge-podge architecture around campus that is part of his heritage, but for the vast majority of his  projects immensely benefited the university.
When Roger Webb took over as president in 2007, serving until 2011, the university was starting to explode in  enrollment, but it lacked needed improvements you couldn't see--infrastructure.
When I arrived, we had one computer in the department. There were no computer labs on campus. Through the early years I cobbled together, missing funds, an early Mac lab. President Webb came to a campus with few if any computer labs on campus, and there was almost no coordination for fees to pay for coordinating and updating them. His hiring and focus on that need changed the way the university operated, and looks.
Nigh's addition that joined two department buildings
In addition, I'm forever grateful that he pushed, and then Provost Don Betz authorized, the merger of the Journalism Department and Oral Communication department that housed broadcast. Nigh's addition joined the building, but not the people inside. I'd been working on that needed change for almost five years, and it took a couple more before it happened. 
We were fighting against academic turf and tradition, plus years of ill will between the two and unequal distribution of resources to students, but it made no sense to have two separate departments, given the changes in communication. That was my pet peeve and project. We still have a neglected building--student study areas, computer labs, faculty bathrooms, etc.--but at least we're merged, and still working on it.
Thus was born today's Mass Communication Department. It wouldn't have happened if it had not been for Roger Webb and Don Betz.
Webb had his pet projects as well--from his background in law enforcement, and academic turf claims were overrode by presidential fiat (another word I've always wanted to use)--thus the School of Criminal Justice came to be, splitting from Sociology, and the building of the Forensic Science Building, now named after Webb.
When I first came, I was told we'd soon build a classroom building because we needed more space. We still need more space.  Twenty years later, the Transformative Learning Center was built, though not every department has access to its classrooms. "Transformative learning" is one of the principles now enshrined in UCO's mantra, knowing there's more to learning than lectures. Those of us somewhat old sarcastic types claim we've been doing this for years, and jibe at it as the "learning learning" center, since all learning is "transformative." But it's great to have a new building, with great technology and more space. It is really cool.
Other improvements included  a wellness center,  new student housing, and additions to the football stadium, a continuing pet project of administrators, but not of most faculty, nor most students who never attend games. There are many other atheltic facility improvements for other sports.
But sculptures and landscaping improved on campus with increasingly uniform signage.
So here are more photos of the physical changes taking place during Roger Webb's tenure. 
The really cool Transformative Learning Center...
Wellness center
 The Commons--new student housing north of the library, south of Wellness Center
New student housing


Ditto



Wantland Stadium has been spiffed up, with help of fees assessed every UCO student
And private support, including a great community bank


 The athletic program makes a concerted effort to attract crowds, but we're not OU or OSU.

Plunkett Park is a field where the Industrial Arts Building was when I started.
Breathe was one of first new sculptures on campus

Outside Wellness Center, UCO is an Olympic training center

Don't know when this Broncho was erected

This corner was dedicated before I came, but landscaping has been improved.

Took years to get the student darkroom out of the unsafe basement, but we named it after our colleague, the photo program founder, Woody Gaddis, one of just five journalism faculty when I arrived.
(Next,  changes under current President Don Betz) 
Click here to read Part 1