"Get that quote," and "Uncas"

#clarkclass 12.0 gets the quote 

Ryan Dunn takes a risk, with humor

This week concluded the 12th time I've taught Twitter for Media in the Mass Comm department at the University of central Oklahoma. It may be ":Uncas."
It started with me buying Twitter for Dummies," but following advice from media pros. It became my favorite class, opening my eyes and heart, and my students,' to far more than just a social media platform.
Hashtagged #clarkclass, students still stay in touch, and learn so much from the many professional speakers I bring in from many different fields, banking, PR, broadcast, sports, advertising, HR and digital marketing, plus more.
You can get a rundown on what they learn by checking the class blog, #ClarkClassUCO, https://clarkclassuco.blogspot.com
As a journalist, I often interrupt speakers, yelling at students to "Get that quote," and it's become sort of a motto for students.
You can read my comments on that, on that class blog. Students also learn that I value quirky stuff, people who take risks, have humor, and are not cookie cutters.
This time, the last student presentation, on the last class day, student Ryan Dunn made his presentation on his "social media adoptee," and took a risk, with humor, to bring us all to laughter.

Sporty storyteller, Skype, Holograms next?

Mike Sherman's twitter page

@okieprof
Ask Mike Sherman a question about twitter and @MikeSherman answers by telling stories, stories about people and sports.
Mike, a graduate of our UCO journalism program in the 1980s is now sports editor of the Tampa Bay Times, after holding the same position at our student newspaper, The Vista, and The Oklahoman.
He's an earlier adopter of twitter and considers it essential to covering sports, or anything else for that matter, for a newspaper.

Class member Ryan Dunn's pix and tweet and question.
I bet it won't be 10 years.

He's also an earlier adopter of the twitter for media class when it was first offered in December, 2014...12 versions ago.
Technology met technology as we "Skyped" him in for the second time. He in his newsroom, while watching people in flip flops and shorts outside in Florida, while we shivered with freezing temperatures outside.
The stories he tells are punctuated with specific dates and people of games that long ago, so as a journalist he's a model of how to use twitter professionally.
After the session, we debriefed, and her are some student comments, including a few from four years ago, dutifully recorded by @MadisonSturgill.

• He’s hired people he found on twitter, checking their work
• A storyteller, one for every point
• Talked about “Mr. Unreliable”
• Worked for The Oklahoman for almost 30 years
• He’s not going to hire someone without a twitter presence
• Twitter isn’t the only place to use but it’s a heck of a start
• Can’t live without twitter
• All news is “breaking” these days
• Views himself as a friend of the readers
• Our classes have changed the curriculum at UCO
• Even though everyone wants to get paid it’s a compliment when someone is interested in your work
• Goes to different writers to increase his traffic
• How you conduct yourself on twitter shows how you are as a person
• Try not to use absolutes on twitter
• He uses twitter as a phonebook (found a vet for his old yellow lab)
• Finding out what’s important. That’s how you use twitter
• Watches the game while using twitter at work
• Cautioned us about the negative side of twitter and to be careful
• Be an early adopter. It opens up new ideas
• Twitter can be “all bad and a bag of chips” but it can also be good
•  You have to distribute your own content
• You're your own paperboy
• Liked the “What’s the Headline” and the use of reader involvement
• Staying connected and getting connected is important
• Conversation is the most important technological medium
• Twitter is one of the greatest listening devices of all time and one of the greatest search engines
• After "Mr. Unreliable," he went on twitter and asked the public what ideas were for headlines, admitting they were wrong to lighten the mood about the situation
• The paper is a way of answering questions for the people that can’t ask them themselves

Living lessons in staying up to date in rapid change

From twitter for media class, #clarkclass, at UCO Mass Comm Dept.

Ok, funny photo of #clarkclass, suggested by Dr. Desiree Hill. Humor helps you stay up to date

by @okieprof
How to you stay up to date?
It takes work, curiosity, and associating with those colleagues who set the example.
In rapidly changing times, one of the easiest pitfalls for professionals who become professors is to be stuck in the past, or not adapt to the present and future, even though we urge our students to be able to adapt, to always learn. Do do that negates our valuable experience.
That's one of the joys for me in teaching the twitter for media class, in bringing in colleagues and professionals who are living sermons in living change, from many different fields.

"...this class isn't about twitter, it's about the future and life."

And for me, an old newspaper guy, one person who sets that example for our students is our broadcast professor Dr. Desiree Hill @dezhill.
It's apparent to me from these guests, and my students, that the class is not about twitter...its about the future and life. 
Dr. Hill's quote sums it up for me, "Twitter isn't what it will be."

Dr. Hill brings a wealth of information to our students, with research, with effective teaching methods, with questions, with hands on passion to involve our students in journalism, and life.

So here are student comments from our debriefing, after she left, dutifully recorded by my student@MadisonSturgill.

• Social Media is like a relationship (dating, learning, breakup?)
• For journalists, tweet about everything at least 20 times a day
• Follow opinion leaders, they will often follow you back
• Figure out what that specific social media platform needs from you
• Always protect your credibility
• Hashtags on twitter – see what others are talking about
• Journalists are always in the spotlight when it comes to social media
• Humor is subjective
• The rules of good writing apply to Twitter
• Don’t write anything you wouldn’t say in public
• Journalism is like trying to catch a greased pig
• You are representing yourself and your employer at all times when using social media
• Twitter opens a chance for people to get to know each other
• What is our generation going to look like in 20 years?
• Twitter isn’t what it will be
• You can still be a college student and use proper grammar
• Twitter is a place where you can be a reporter, even if you aren’t one yet
• YouTube keeps going and growing

And, yes, there is a serious side to the class.

What did I do this week? Inspiration

@ScottWilliams with my twitter for media students at UCO-MassComm department

See my blog post for my twitter for media class (click here: #clarkclass ) for the story and comments on our first speaker, the dynamic, inspirational Scott Williams.
Retired? Yes, but too much fun to pass up another chance, #clarkclass 12.0 now at the Mass Comm Department at the University of Central Oklahoma.

"What do you teach?"--An itinerary of years and courses--III

1990--Journalism--the late Woody Gaddis, Lu Hollander, Nancy Brown, Ginny Dodson, Susan Gonders, Dennie Hall.

 Front--Mark Hanebutt, me, the late Charles Simmons. 

Journalism Department, Central State University--August, 1990.

Editing, press theory, feature writing. Rooms 212, 210, 214, communications building. From 10 to 15 students each, I think. Those were my first classes.
My office as new chair had a divider for an adjunct, which I tore out with a hammer. I was one of five full-time faculty--one with release time to advise The Vista, with two adjuncts, and two secretaries, one for The Vista and another splitting duties with the yearbook, The Bronze  Book. We had three classrooms and a dingy, moldy darkroom in the basement, plus The Vista offices in 107, and the Bronze Book behind that.  There was one computer in the department.
The rest of the building included the Communication , department (broadcast, speech and debate) which had the same enrollment as ours but more faculty members and more classrooms, the university public relations offices (where our darkroom is now), the university photographer, KCSC, and  the technology/visual offices where offices are now.

Journalism--late 1990s.

I considered my job as chair to teach, and to grow a department so that our students had equal treatment. I'm fortunate to have helped that come to pass over the years.
Other duties which reduced my actual in-class teaching load from three to then two a semester, plus summers, included 19 years as chair of the Journalism Department and then the merged Mass Communication departments--a fight that took me five years; internship director for several years; yearbook director, interim Vista adviser one summer; and directing the Oklahoma Journalism Hall of Fame, now my 20th year.
In the early years, I'm relying on memory, but since 2002 the record is on university computers, so I'm guessing there are about 42-45 different courses at what is now UCO. 
My early mainstays were editing(pre-computer)  and feature writing (last taught in 2o14). Since 2010 blogging for journalists is every semester, and since spring 2013 I've taught 10 intersession twitter for media classes.
More important to me in the roughly 80 semesters I've been a professor, are I'm guessing about 4,000-4,500 students I've been privileged to have in class, many of whom have become good friends and professional colleagues.

#clarkclass, most recent twitter class,  me at left,

After 27 years, it's much different, and as I started counting semesters and different courses taught, I realized there are no photographs of me actually teaching. But there are a  few group shots, mug shots reflecting my aging, and photos with award-winning and favorite students or many at graduation--which is more appropriate. I have several of those, but there are too many to single out one or two here.
The different classes, noting that many have been conducted (I like that better than "taught") repeatedly:

• Fall, 1990-- Editing, press theory, feature writing. 
• 1991-1999--Basic photography, reporting, editorial writing, advanced editing, introduction to advertising, community journalism, journalism of Will Rogers, photo essay, journalism of Larry McMurtry (trip to Archer City bookstore), victims and the media, journalism ethics, newspaper journalism, advanced feature writing, internships, Bronze Book director.
• 2000--Oklahoma centennial journalism, New Mexico study tours, cowboy journalism (Fort Worth train trip), senior workshop, media writing, the press in film,  (Co-taught with Dr. James Baker of history--Vietnam and the press, war generations-WWII and 'Nam,  America's 21st Century wars), 21st Century media leadership, photo essay documentary, Vista adviser, blogging and the media, international media, twitter for. media, history of journalism.

 

Mass Communication, 2016-2017

America is great, day three

Reasons America is great--Jill Castilla, center, and my terrific diverse Twitter for Media class at UCO

Two days ago, I started posting on Facebook a daily response to this fear-mongering BS campaign slogan about making America great "again." We have lots of problems in this country and state...I can give you a long list.  There are many of our citizens for whom the country isn't always great, thus the anger and frustration apparent in the presidential campaigns. 
Lots of us middle class white folks thought the country was great back in the 1950s and 1960s, but it wasn't great at all for those African-Americans who were segregated and discriminated against and subject to violence. Was America greater in the 1970s when people of my generation were being killed in Vietnam and in riots at home? How about the 1980s and 1990s with more wars, drug problems and rampant economic problems? Or since 2000 with almost ceaseless wars, drugs and terrorism? 
I too feel the country is on the "wrong" track at times.
But. I don't see our past decades where everything was rosy and we were greater then than we are now.
I simply don't buy this clap trap that America isn't great.
Thus these daily posts, which I'll continue on the blog, and refer to on social media.
The photo at top shows many more reasons America is great. 
Jill Castilla is the fantastic CEO and president of Citizens Bank in Edmond who has become a national force for community building. She was named “Most Admired CEO in Oklahoma," “Most Innovative CEO in Banking,” "Community Banker of the Year" and "Most Powerful Women in Banking" in 2015. 
And look at the diverse students in my class--different races, ages, religions, nationalities and more, all getting along, learning together, respecting each other. Full of hope and optimism because America is great, and they'll make it greater. 
You can read about Jill's advice and comments to my Twitter for Media class on the #clarkclass blog: Twitter for media class
I'm sorry, but you can't be around this woman long without being inspired by her enthusiasm and optimism. She and my students and classes are just multiple more reasons I know that America is great right now, and she's making greater than it was in the past.

The 27th year begins

Students crowded  the halls again at the University of Central Oklahoma as I put the finishing touches on the two classes I begin teaching tomorrow.

27 years ago...Only Mark Hanebutt and I are still in the department. Decesased, Charles Simmons at right, and Woody Gaddis at left. Former secretaries Nancy Brown and Virginia Dodson, Susan Gonders and retired Dennie Hall.

It's a long way and a long time from that first semester in August of 1990...back when email was in its infancy, cell phones rare, and computers scarce. Outside our building were gravel parking lots. The journalism department was small--with only five full-time professors. I moved here after four years at OSU where I was earning my doctorate, and received about a 30 percent raise.
Since then there have been thousands of students, a digital revolution, personal and professional defeats and successes. At our departmental retreat last week there were 35 people present. We have about 700 majors in several fields, ranging from what used to be called "Journalism" to general communication fields.
Tomorrow I teach  "Blogging for Journalists," and a new class for me, "History of Journalism." In May I taught "Twitter for media," unheard of ten years ago. The history class will spend almost half the semester on events since  Watergate. The attacks of 9/11 are history for today's students.

The years go by

Now I'm the old man of the department, trying to stay somewhat current with all these changes and young students.  
They don't learn the way students did in 1990, much less than when I was in college. So I have to teach differently. I still teach writing and thinking and observing, but most of all I have to inspire and lead my students so they will be able to adapt. 
Our world is changing so fast with technology affecting everything around the world that except for the basics, just knowing stuff won't be a key to a successful career or life. If you don't believe it, watch this clip on the world they will face--the first two years of their education may be obsolete by the time they graduate: Did You Know?

The Department now, Mark Hanebut at left, white shirt. Me, second from top, right

Warning--this video will disturb you, and it does my students. The question I have for them after they view it is, "How and what am I supposed to teach you?"
If you want to follow my courses, I've set up two blogs--sort of digital textbooks-- that carrying the assignments and other material. Click here for a look at the first day's materials: BlogblogUCO and I Am Journalism.
So tomorrow, this old prof will arrive about 7:30, open the door to my office, get some coffee, and once more, before the crowd arrives, mull in silence for a few moments to get mentally ready, once again, going on 27 years.

First ever "vlog" post for #clarkclass!

Students make the difference. I learn from them. One of the most creative and "color-outside-the-lines" students I've had is Jade Braun.

Here's her vlog (video blog) of Rob Crissinger speaking in my Twitter for Media #clarkclass last week.

Cool.

Here also is the link to it  on her blog: https://jadebraun.squarespace.com/

Tradition in nontraditional twitter class

My twitter page with group shot, from January

@Okieprof

My most exciting class at UCO these days is my Twitter for Media class, taught only in intersessions for two cram-packed weeks. 
It's also extremely satisfying to me because this traditional journalistic geezer is learning new tricks, teaching new things and connecting with bunches of terrific students as well as cool and energetic professionals, many of them my former students.
This makes about the fourth year I've taught it in between semesters in winter, and in May, I think, and its strength is the professionals in all areas who I bring in to talk to my students about how this social media tool has transformed communication in many fields.
I hashtagged the course #clarkclass in the early going, and it has become its own brand, with proud "alumni" no less. Students say it's more a class about life than twitter, and mark it as one of the most important they've ever had, in spite of the people who turn their noses up at it, thinking it's a blow off.

It is laid back, but it's intense at the same time.

After each speaker, the class "debriefs. "You can get running summaries of what the speakers say by checking my blog for the class #clarkclassUCO, click here: http://clarkclass.blogspot.uco.
You can also follow the twitter stream on the class, including student comments and assignments by going on twitter and searching #clarkclass. The speakers vary a little from time to time, but all bring insights. Last year at the closing session, one of the speakers Jenny Grigsby @refreshcreate took a group photo of us. It's currently at the top of my twitter home page above.
But this year, our first speaker, Jill Castilla, @JillCastilla, dynamic president and CEO of Citizens Bank in Edmond, suggested a "selfie."
Thus has been born another tradition in a nontraditional class...Group photos. We have seven more speakers coming up this coming week. Stay tuned.
Here are the group shots so far:

@JillCastilla, with @Okieprof in the background

@Dezhill UCO broadcasting professor Desiree Hill

@MikeSherman, UCO alum and sports editor, The Oklahoman

@rcrissinger, Rob Crissinger, UCO alum and vice president of Bumbershoot PR

Back to the future in OKC with a beautiful lady, the Tower Theater

A beautiful lady

I drove back 50 years in time on 23rd Street in OKC today, and into the future.
Coincidences--one of the speakers in my UCO Twitter for Media class (#clarkclass on twitter)this week is Jenny Grigsby, a self-employed social media manager for a number of cool clients. (See the class blog #clarkclassUCO.blogspot.com for more on her.)
Following her on twitter, I had learned they were going to relight the marquee on the historic Tower Theater at 5:30 tonight. The classic and architecturally beautiful theater was built in the 1930s, and closed in the late 1980s.We're fortunate it hasn't been torn down.

For months, I've been reading about public-spirited developers who have invested in it and are bringing it back to life, both from Steve Lackmeyer (who covers OKC like a wool blanket) in The Oklahoman and in the Journal Record. The once decaying area is now  part of OKC's Renaissance, especially in the Uptown district. Then meeting Jenny, I found out this week that the Tower is one of her clients.
So why did I go down there?
There was a crowd, of all ages, including people my age, young hipsters and even kids, all attracted by social media. For me, it was personal.

I walked through those doors

Fifty years ago, I and my first wife went and saw "Sound of Music" there during its 82-week run. We walked a few blocks from the garage apartment near there where we lived, when I was a student at Central state College (now UCO). I think we also saw one of the early James Bond movies there, probably "Goldfinger." The theater even hosted the debut of "Cleopatra"  for 26 weeks in 1963. 

1963, and my kind of car, Studebaker!

And today, I took photos, and walked inside where they're restoring the original look, including paint. The first floor will now be standing room, for live music concerts, and the balcony will have seating. 
This time, I was tweeting about it to my #clarkclass twitter students--who now can figure out how really old I am. 

The place was, and is, huge

I was taking photos, meeting people I knew, having a good time as I looked into the future, seeing construction everywhere--bars and offices in the adjacent buildings, and more on rush hour traffic on 23rd Street, a few blocks west of the state capitol.
Then I was an English major, and a budding journalist. I am still a journalist!
More photos, from tonight:

The event drew a huge crowd. Lackmeyere at right, Periscoping it.

The state, still under construction

Lackmeyer and Clark  after last night's #twitterbeef

Before the lighting

 

*9 o'clock sharp"--To blog or not to blog

"I'll be there at 9 o'clock sharp," she e-mailed me yesterday.
She, a UCO student I didn't know, had asked to interview me on a news story about ten reasons to blog, for the student newspaper, The Vista.
I told her my office hours were from 9 to noon today, and that was her reply--which got my attention.
A student who wants an "early" appointment? A student who says "sharp"?
And at 8:59.30 this morning, she comes down the hall.
After shaking hands, firmly, and as she puts down her backpack and takes out a notebook, I begin my usual barrage of questions: "What's your major?" "What do you want to do for a career?" "Where are you from?" "Do you blog?" and so on. 
(She's a sophomore from Edmond, likes to write, and radio, but doesn't want to be in front of a camera, and still doesn't know exactly what she wants to do.)
Then in response to her question about ten reasons to blog, I tell her,
"I've never had that question before." She smiles. 
"I don't know," I say, and the smile wavers.
"But you got me to thinking, and here is a list of reasons to blog and not to blog," and I hand her the list below.
In the next 20 minutes she keeps taking notes as we talk about my blogging class, twitter, journalism and more. Her questions are quick, specific and direct, sometimes asking me why I answered a certain way.
At the end she asks if she can contact me if she has more questions, and the answer is "Of course."
She gathers her backpack, we shake hands as she smiles, and she's on her way.
"Nine o'clock sharp," and she was.
Kateleigh Mills made my day. 

+++

Thanks to her, here's the list of Clark's reasons to blog or not to blog:
“Content is king—technology is the servant”—Terry M. Clark

• Six reasons to blog--

1. You need a quality digital “footprint” to get a start on a career in the highly competitive communication field. A blog can be part of that—I have former students whose blogs helped get them jobs.
2. You have a passion and something original you want to say that can be sustained over time.
3. You can write grammatically correct sentences,  enjoy writing and can organize your thinking.
4. You are willing to work at it because quality blogging takes a lot of preparation and time.
5. You enjoy learning and change because blogging is always changing.
6. You have an eye for effective design and readability.

• Six reasons not to blog--

1. You can’t write a grammatically correct sentence punctuated correctly.
2. You only want to rant, gripe or whine about a specific subject.
3. You have no passion or nothing to say.
4. You are just blogging because you think you should.
5. You’re lazy and don’t want to put in the time.
6. You don’t really want a career in communication.

Freelance whirlwind of advice on twitter and more

@HeideWrite in #clarkclass. Photo by @Adamropp

@okieprof
#clarkclass, my two-week intersession class on twitter for professionals, has concluded another session. It's a highlight of my teaching because I  bring in a bunch of successful professionals to share their experience and advice.
Students love it because it's practical and relevant, and the speakers are younger and bring fresh ideas.
After each session we debrief, all students recount something that impressed them, that they learned. Then we post them on the class blog, #clarkclassUCO. You can see all those briefings there if you wish.
But one speaker I must share here is my former student Heide Brandes, @HeideWrite, who charges into a classroom--a whirlwind full of caffeine, energy and advice--about much more than twitter.
Twitter has been huge in this UCO grad's success as a freelance writer, but most of her comments to #clarkclass were more about living and writing. 
Still, she told the class that her goal was to " to travel for free, make a ridiculous amount of money to do it, and I will use Twitter to do it." Someone tweeted that, and before the day was out she tweeted that the universe opened with a glorious opportunity, just from that tweet.
Before taking the risk to live on freelance writing, she has worked in PR and in newspapers considering community journalism the best there is.  Now going on three years as a freelancer, she has a retainer from Reuters, and has been on the front page of the Wall Street Journal for covering the Moore tornado. Most of her work though is smaller and she said last year she wrote about 500 articles. Hard work in addition to all her other activity, including running a belly dancing school.
Here are the class debriefing remarks, recorded by @SydOKC: 

•  “She has got over 100 jobs from tweeting.” 
•  “Talent is as common as raindrops so you have to beat out the other competition through hard work.”
• “Interesting that she uses twitter to connect with people.”
• “You have to start today. One day will never come."
• " You cannot wait for things to come to you.”
• “When you have to succeed you will. She seemed driven.”
• “We spend a lot of time thinking about what others think. Do not waste your time. Be yourself.”
• “Don’t be someone’s bitch.”
•  “As a writer, you need to be reliable.”
• “She had a balance between business with social and fun side with belly dancing.”
• “In regards to being personal, tone down, but stay genuine.”
•  “Don’t let fear stop you.”
•  “Have value in yourself. Don’t cut yourself short.”
•  “Beat the deadline.”
•  “Don’t settle with just meeting deadline.”
•   “In general, she inspired us to go on.”
• “People's opinion doesn’t count unless it pays your electric bill.”
• “Don’t meet the deadline, beat the deadline.
• “Be confident in what you do with your work.”
•  “Don’t write for free unless it helps you."
  

@okieprof tweets:

• "I discovered that twitter could change my life.
• "I'm no longer in twitter high school or twitter college."

From an 'F' to the top of #clarkclass

 
 @okieprof

@rcrissinger talking to my students on the stairs

My students' eyes got wide when Rob Crissinger @rcrissinger  told them today that I'd flunked one of his writing assignments (He went on to ace the course). That was 2004.
Today he's one of the edgy top PR professionals at Bumbershoot PR @BumbershootPR, changing the arts and entertainment world of OKC, using social media among other tactics.
The lights came on as the lights went out--the power went out 10 minutes before he arrived, so we congregated on the stairs as he told how he got to where he is as one of the early adopters of twitter.

Close up--student photos by Devyn Frazier and Brittany Robinson

(He got an F because I told him no first person writing and he could revise it. He didn't and handed it back. He got the F--in retrospect, he was right.)
He continued to wow the students with not only his personal stories but the stories of how he and Bumbershoot use twitter and serve clients. They're a small agency that doesn't hold meetings, that has clients and H&8th, Dead Center Film Festival and many more. 
After he was gone, and the lights came back on in the building, as usual, we debriefed. Here's what the students said, recorded by @SydOKC

@okieprof #clarkclass photo by Gary Parsons

• “You can do what you want. Don’t give into the game everyone else is playing.
•  “I got the vibe that he strives to be the best in PR. He was really driven.” 
• “I like that he hit on the percentages of Twitter. 80% personal and 20% business.” 
• “Twitter is only effective if you’re listening and broadcasting.” 
• “Rob’s Twitter page changes and before hand it was silly and fun, showing his personality. He doesn’t worry about always being professional.” 
• I think part of what attracts us to media is not having to always being professional.” 
• “He doesn’t think he could do his job without Twitter. That blows my mind. People within my circle don’t use it professionally. Hearing that Twitter got them a job, it blows my mind that this silly social media side is impactful.” 
• “I like how he said he likes the fun side of Twitter.”
•  “I like that he makes Twitter fun.” 
• “Today isn’t about being better; it’s about being creative.” 
•  “Twitter is changing the rivalry between PR and journalism”
• “The definition of news is what people are talking about. It’s really true to Twitter. People don’t post what they aren’t interested in. They post what they think is happening. “
• "Networking is the key to success in any career.”  
• “Everything happens for a reason.” 
• “Interact with someone on Twitter. You can talk to one person in a certain manner that grabs their attention and you’ve reached many.” 
• “Favorite and retweet.”  
•   “Twitter helps you amplify your voice.” 
• “He does a 'shit-ton'  of research.” 
• “He really went inside and showed you how he orchestrates with any project. He plans ahead. He preplans 20 steps down the road about what the sparks will be. I’m going to apply that myself.”
• “Media never sleeps, clients never sleep and therefore he doesn’t sleep.”

Grump and Guru--Adam Ropp photo

@Okieprof tweets during Rob's discussion

• Social media is the fuel to get people to other media
• PR is people art
• Social media is the great equalizer
• We are in a world where information hits you from all sides and never stops.
• PS. My students make us look good.

(If you want other student comments, search #clarkclass on twitter.)